By SEAN ADKINS for Smart
Candice Olson, host of HGTV’s “Divine Design with Candice Olson,” spent a day working in York recently.
No, the veteran designer was not looking to use the White Rose City as the backdrop for an upcoming episode.
She was in town to work on her new commercial wallcovering line with her license partner, York Wallcoverings.
Within the past five years, Olson and York Wallcoverings have put together two residential wallcovering design catalogues and one children’s catalogue.
Olson broke away from her busy design schedule to answer questions about trends, style, the economy and what’s next for her professionally.
What is your goal as a designer?
As a designer, my goal is to not only make rooms that are beautiful and functional, but to create spaces that are truly personal reflections of the clients based on what I believe makes up a great space.
What makes great design?
Good design is an investment of time, energy and money. Everything I do is current and on trend, but it isn’t trendy. After that, design is about fusion. It’s the fusion of traditional, modern and contemporary styles. It’s traditional form and scale and proportion. All of that adheres to clean simple, modern lines.
In terms of interior design, what are the current trends?
In this era of mass manufacturing, where things are cheap and cheerful, I think that people are increasingly looking toward things that are handcrafted. They are looking for things that, if they go to dinner at a neighbor’s house, they won’t see there. They are looking for something that will make their space so different because they have something that is so unusual, handcrafted or out of the ordinary.
Where does York County fall in terms of overall design?
The area does tend to love traditional, but also, because people do travel and watch design television, clients are much more savvy now then they were 20 years ago. I do think their tastes are much more diverse. They still want to have heirloom antiques and the sense of their own history, but they want to be able to live with those heirlooms in fresh modern ways.
With the recession, more people are looking to invest in their homes. What design projects can people tackle while keeping the costs down?
Their design projects are an investment of time, energy and money. Especially money. … The beautiful sofa, the great armoire, the beautiful carpet –– those are great investments. Those are core pieces. To keep your room current, it’s wallpaper, it’s color, it’s big impact statements that you can change up without breaking the bank.
What is next for you, professionally?
She will host “Candice Tells All,” a design makeover show that will air on HGTV.